By 2021, 3.8 billion people in the world will own a smartphone. Yet most of our Christian media strategies are more or less refining second-generation thinking without considering the implications of this tsunami in technology.
We must think differently
Great opportunities are before us. But as Albert Einstein observed: “Problems cannot be solved with the same mind set that created them.” We have to think differently. We need to move beyond thinking, “what is” and begin dreaming “what will be.” As I have written before, when Gutenberg invented the printing press to mass-produce Bibles, only one third of Europe could read. As a technologist, he and his small minority of cohorts changed the world. Our lesson is to dedicate ourselves to a new level of thinking.
Recently I was talking with a technologist who grasped the significance of the disparity of the shortage of tech missionaries and the wave of opportunity that will most likely be missed (and handed over to Mormons and Jihadis).
She mused that a main reason we will miss this opportunity is the way we view missionaries and mission. Paul’s strategy was identifying “world changers” using targeted communications strategies (a third generation media strategy).
We need a new breed of missionaries who take advantage of innovations that are changing the world.
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