The importance of focussing on Groups rather than individuals
Media has always been social.
Group conversions account for 86% of conversions in book of Acts
To understand groups and conversion better, I recently read through the book of Acts and counted the number of reports of people coming to faith. Nineteen times conversions were noted as groups and only three times conversions were recorded as individuals: Ethiopian eunuch, Paul and then finally Apollos. It could be argued that Apollos in Acts 18 was really a group since his disciples came to faith a few verses later in Acts 19.
I ask myself: "Why is it that groups are not on the radar screen in most Christian media strategies?"
Secular media gets it, Acts records it, but Christian media strategist generally thinks in terms of “ones.”
Charles Kraft wrote in the book “Handbook of religious conversion” that, similar to Fishbein, if a person is serious about coming to faith (true faith) then they will consider the impact on their reference group and will include some of their reference group in the conversion process. In other words, we can tell if a person is truly interested in becoming a believer by measuring their willingness to include their reference group in their decision-making process.
Check this material to focus on Discipleship Groups : https://disciple.tools/
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