Because it's the gospel's greatest opportunity.
Throughout history, we’ve seen God use various infrastructures to draw people to himself: The Roman Roads, the printing press, transportation and now through media.
Media is the greatest opportunity we have to share the gospel. After all, that's where people go when they have faith questions. In many places around the world, they can’t ask their family or friends because they’d be labeled a blasphemer.
And they’re often struggling with big questions, like: “Who is Jesus?” or “Is the Bible true?”
“Facebook alone has over 2 billion active users on it," said Jon Ralls, media consultant. "It’s the largest nation in the world. How can we give up this opportunity? Probably the greatest opportunity that we have ever had since the beginning of the church to be able to get the gospel out there.”
We equip missionaries and local believers with video content they can use as a jumping-off point to engage with people and begin conversations. Once they connect with them they can begin dialoguing on these topics — with the goal of getting into face-to-face discipleship relationships.
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